May 16, 2011 – EcoPeace and Save our Sea Joint Event – A Mass Float in the Dead Sea

A Moment Before Voting for the Dead Sea as One of the 7 New World Wonders
“Save our Sea” and “EcoPeace” Join Together for the Sake of this Natural Treasure:

May 16, 2011

• The event will take place on Saturday, May 21 from 14:00, on the Ein Bokek beach – THE PUBLIC IS INVITED!!!
• Israelis and tourists visiting the area will gather for a float in the Dead Sea that will express their love and appreciation for the Dead Sea.
• At 20:00 a concert with Israeli singers will be held.

An event for saving the Dead Sea, with the organizations “Save our Sea” and EcoPeace Middle East, will be held on Saturday, May 21st. The event is the outcome of a cooperative effort between an environmental organization and a group of people who suffer from illnesses such as psoriasis and rely on the unique therapeutic qualities of the Dead Sea that assist in the treatment and relief of these health conditions. The severe situation at the Dead Sea has this group of people worried that their quality of life will be affected if the Dead Sea continues to deteriorate.

The event will begin at 14:00 on the Ein Bokek Beach. Members from both organizations, as well as visitors and international tourists, will gather to FLOAT together in the sea’s water – a unique sensation, experienced only at the Dead Sea. In the evening at 20:00, a concert will be held in the new amphitheater (next to the Petra Center) with Israeli singers.

John Sekulow and Graham Lubin, co-founders of the grassroots organization “Save our Sea – The Dead Sea” comment: “The Dead Sea is essential to the health and quality of life for people in Israel and around the world who suffer from different health conditions, due to its special therapeutic qualities. We are concerned that one day we will not be able to enjoy the benefits of the Dead Sea due to its continued degradation. This is why we felt the need to hold this public event in order to express our appreciation and love for this natural wonder of nature. We expect and hope for an improvement to the situation.”

Gidon Bromberg, Israeli Director of EcoPeace Middle East adds that: “We have witnessed the deterioration of the Dead Sea for many years. This is due to the over-exploitation and near total diversion of the Lower Jordan River (the Dead Sea’s main water intake) together with activities of the Dead Sea mineral extraction industry. At the event EcoPeace will highlight the need to rehabilitate the Jordan River, call for the prevention of the construction of an additional evaporation pool (Pool 6) that the industry is initiating in order to expand its production; to impose the “polluter pays” principle on industry by introducing salt harvesting; and more fully examine the environmental implications of the Red Sea – Dead Sea Canal project before any consideration of approval”.

For more information, contact:
Jon Sekulow, Save our Sea – The Dead Sea: Tel +972-50-7253207
Gidon Bromberg, EcoPeace Middle East: Tel +972-3-5605383